When you grew up absolutely devouring all things MTV, you knew which programs featured regular cut-ins for MTV News and which ones didn’t. This one typically didn’t.
But this day was different. It was a Friday afternoon in April 1994, yours truly was a 15-year-old who had the day off from school — spring break, maybe? — and I had “Lip Service,” MTV’s lip syncing game show, on TV. It was just before 5 p.m., and coming out of a commercial break leading into the show’s final segment, Kurt Loder came on the air with an unscheduled news break I’ll never forget, relaying the info that Kurt Cobain had been found dead from an apparent suicide in his Seattle home.
It was shocking. It was devastating. It was a world-shaker, especially for a high school sophomore who worshiped Nirvana. And it was Kurt Loder who somberly, professionally, straightforwardly delivered the news of his passing, and I wouldn’t have wanted to hear it from anyone else.
When you were young in the 1980s and ‘90s, MTV was how you got your information, and Kurt Loder was our Walter Cronkite. We wouldn’t think of watching the network evening news, and the ticking clock intro on “60 Minutes” might as well have been an alarm signaling it was time to leave the room. That was your parents’ news. But MTV News was hip, it was cool, it was trusted.