Kraft Heinz is launching a new condiment, one that mixes two of its most popular items: ketchup and pickles.
Pickle ketchup comes at a time when pickles are all the rage, company officials said in a prepared statement.
“Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years,” said Katie Peterson, director of innovation at Kraft Heinz. “The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.”
Kraft Heinz got its start in Pittsburgh as H.J. Heinz over a century ago. The launch of the new condiment highlights Heinz’s gamble on new product innovation over the past 10 years that seeks to tap into consumers’ insights to shape growth and product expansion, the company said.
Pickle ketchup will be available early next year.