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News / Life / Entertainment

Taylor Swift-themed cruise set for ’24

By Jonah Valdez, Los Angeles Times
Published: November 18, 2023, 5:24am

A travel agency is hoping to be the latest business to capitalize on Taylormania and is selling tickets for a Taylor Swift-themed cruise.

Called the In My Era Cruise, the Royal Caribbean trip is scheduled to embark from Miami on Oct. 21, a date that was intended to line up with the end of Swift’s three-night stint at the city’s Hard Rock Stadium during her Eras Tour. It will take passengers on several stops across the Bahamas over four nights. Tickets run from $1,500 to nearly $2,000, according to the cruise’s website.

The cruise will feature all the makings of a Swiftie event, such as dressing up in Eras Tour outfits and trading friendship bracelets, as well as karaoke, Swift trivia and dance parties. Just don’t expect Swift, or anyone close to her (yes, including Travis Kelce ), to show up.

The travel agency behind the trip made clear it is “not endorsed or affiliated with TASRM or Taylor Swift,” referring to the “Cruel Summer” singer’s management brand. The agents announced themselves as best friends and Swifties, describing the cruise as “fan-led.” The cruise has drawn fans from across the country — Ohio to Texas to Hawaii, according to a Facebook page set up by the agency for fans hoping to hop on board. And as of Wednesday, Marvelous Mouse Travels said there are still rooms available but they’re selling out fast as the agents begin pulling from a waitlist.

“We still have staterooms to book, so if you haven’t heard back from us yet — don’t panic!” the agency wrote in a Facebook post. “We just don’t want to set unrealistic expectations for anyone as they find us in the coming days and want in.”

Marvelous Mouse is the latest company aiming to cash in on the economic tidal waves that have followed Swift in each stop of her record-breaking Eras tour, which launched in March.

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