Tacoma — The past two years have been nothing short of extraordinary for the live music concert industry and for music fans alike. After being deprived of live performances for more than 1.5 years due to the pandemic, it seems that people’s desire to see their favorite artists has turned into a need, and the fear of missing out (FOMO) is seemingly the latest pandemic plaguing consumers.
Huge artists such as Bad Bunny, Taylor Swift, Harry Styles, Daddy Yankee and Karol G have all hit the stage since the pandemic ended, and the latest is Queen B herself, Beyoncé.
Fans have scrambled to purchase tickets to see their favorite artists, some paying thousands of dollars per ticket. But many fans can only dream of seeing their favorite artists because of high ticket prices or because tickets sell out.
This is no different for Beyoncé fans.
Beyoncé’s RENAISSANCE World Tour is the highest-grossing tour by a female artist, making more than $461 million so far. The tour is one that many people don’t want to miss, including celebrities like Meghan Markle and Kylie Jenner.
Beyoncé played Thursday at Lumen Field in Seattle.
SeatPick, a live event ticket search engine, surveyed 3,000 music fans to see what lengths they would go to in order to see their favorite artists.
The 3,000 music fans were asked two questions: “What would you be willing to do to see your favorite artists live?” and “What measures would you consider taking to afford a ticket to your favorite artist’s concert?”
Some of the responses to these questions included skipping showering for a month, missing a loved one’s funeral, and dipping into rent or mortgage savings.
Survey findings
“What would you be willing to do to see your favorite artists live?”
- 79.9 percent of fans would skip showering for an entire month to see their favorite artist.
- 57.2 percent of fans would give up a vacation.
- 48.9 percent of fans would camp outside the venue for a week.
- 36.5 percent of fans would shave all of their hair off.
- 28.2 percent of fans would miss a friend or relative’s wedding.
- 18.8 percent of fans would miss a friend or relative’s funeral.
- 7.4 percent of fans would reschedule their own wedding.
- 6.5 percent of fans would lose all of their friendships.
- 5.1 percent of fans would camp outside of the venue for a month.
“What measures would you consider taking to afford a ticket to your favorite artist’s concert?”
- 51.2 percent of fans would borrow money from family or friends.
- 31.3 percent of fans would dip into their rent or mortgage savings.
- 25.4 percent of fans would take on a side hustle to save up for the ticket.
- 23.8 percent of fans would use money that is set aside for transport expenses.
- 17.8 percent of fans would use money saved for education.
- 3.1 percent of fans would sell their car and buy a cheaper one to cover the ticket expenses.
