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Saturday, March 2, 2024
March 2, 2024

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Experts weigh in on #ketchupchallenge


The latest TikTok challenge isn’t a death-defying stunt or a new dance trend. This time around, it’s challenging male partners on their cleanup skills by using ketchup.

The #ketchupchallenge — where women squirt ketchup on the counter and have the men in their lives clean it up — has more than 185 million views. To the surprise of many of the women, cleaning a ketchup spill proved to be tricky for their male counterparts.

In one video, the man smeared it all over the counter in a circular motion, while in others he complained about wasting the condiment.

“He Stresses Me Out, This Is Why I Do The Cleaning,” Katherine Castaneda captioned her viral video, which has more than 33 million views.

While many poked fun at the men’s inability to clean ketchup off the countertop, there are a few successful videos that contain cleaning supplies and the use of fewer paper towels — minus the smearing.

Even Heinz hopped on the trend. In its video, a man heads to the store, buys a bag of fries and returns home to enjoy the ketchup using his french fries.

Although meant as good fun, experts say it shows a “controlling” dynamic in the relationship.

“I don’t love the power dynamics that are happening. I think it kind of speaks to one person being a little controlling of the other that the cleaning has to be done in a certain way,” Rebecca Coopersmith, a licensed clinical social worker and certified sexuality educator at the Family Institute at Northwestern University, told Today.com. “Truthfully, if we want our partners’ help, we need to accept that they might do things differently than we would have and that needs to be OK.”

However, TikTokers said they believe the challenge is helpful and shouldn’t be taken seriously.