Whenever Madonna sings the 1980s hit “La Isla Bonita” on her concert tour, moving images of swirling, sunset-tinted clouds play on the giant arena screens behind her.
To get that ethereal look, the pop legend embraced a still-uncharted branch of generative artificial intelligence – the text-to-video tool. Type some words — say, “surreal cloud sunset” or “waterfall in the jungle at dawn” — and an instant video is made.
Following in the footsteps of AI chatbots and still image-generators, some AI video enthusiasts say the emerging technology could one day upend entertainment, enabling you to choose your own movie with customizable story lines and endings. But there’s a long way to go before they can do that, and plenty of ethical pitfalls on the way.
For early adopters like Madonna, who’s long pushed art’s boundaries, it was more of an experiment. She nixed an earlier version of “La Isla Bonita” concert visuals that used more conventional computer graphics to evoke a tropical mood.