PGA Heritage lands RBC as sponsor for 5 years
Thursday, June 16, 2011
HILTON HEAD ISLAND, S.C. (AP) -- The Heritage Classic golf tournament has landed RBC as its new title sponsor for the next five years.
Officials announced Thursday that the PGA tournament on South Carolina's Hilton Head Island will be renamed the RBC-Heritage through 2016.
Boeing Co. will serve as a local sponsor. The aircraft company has opened a massive production plant in the state.
Traditionally played the week after the Masters, the Heritage is often associated with the iconic lighthouse near the 18th green at Harbour Town Golf Links.
The Heritage has been looking for a title sponsor since Verizon pulled out after last year's tournament.
RBC is the name used by the umbrella company that includes the Royal Bank of Canada and its subsidiaries.