Business name: Pro Caliber.
Owners: John Jabusch, Jennifer Hannah-Dougherty, Jason Hannah and Martin Green.
General manager: Steve Schnitzer.
General sales manager: Justin Huff.
Address: 10703 N.E. Fourth Plain Road; also stores in Longview and Bend, Ore.
What the business does: Pro Caliber is a sales, service and parts business for powersports. John Jabusch said his company sells Polaris, Kawasaki, Suzuki, Yamaha, E-ton, KYMCO, and CF Moto brands and includes youth and adult ATV’s and dirt bikes, street bikes, scooters, watercraft, and Polaris RZR’s. The company also has a professionally trained service department to service and repair everything it sells.
Steps to build your business: Over the past couple of years Jabusch said, they have worked hard to get involved and have a presence where customers ride. This includes local motocross venues in Clark County, Woodland, Washougal and the Portland International Raceway, and Straddleline, east of Olympia. This past summer, Pro Caliber sponsored the Monster Energy stunt jumpers at the store, which, Jabusch said, helps draw new customers.
Greatest challenge in running your business: Many of the units Pro Caliber sells have to be ordered three to six months in advance of getting them, so the biggest challenge, Jabusch said, is managing inventory; having enough of the right product and accessories at the right time. He said when the sun comes out and it warms up, customers start showing up to buy new units and get their existing units serviced. Another challenge is having the right number of qualified staff.
