Like a musician in Nashville, an actor in Hollywood or a writer in New York, there’s a stretch of highway in north Clark County that’s waiting to be discovered.
The area’s tireless promoters don’t expect to wait much longer for recognition.
“We’re now, and we’re next,” proclaims Ridgefield City Manager Steve Stuart.
The Discovery Corridor has been hiding in plain view for some time now. First designated in 1999, the corridor stretches along Interstate 5 from Washington State University Vancouver to the Cowlitz casino now under construction. Since then, the region and the nation have endured at least two economic downturns and recoveries. While growth in the county continues, it’s here that local leaders imagine the jobs of the future.
“There’s tremendous pressure on this area to grow,” Port of Ridgefield CEO Brent Grening said. “Residential is the first wave, and you’ve been seeing that. Industrial is way up year-over-year. Commercial and retail may be lagging a bit, but we think that’s coming, too.”
Stuart and Grening drove a group of local and state officials on a journey through the corridor earlier this month to “let the corridor speak for itself,” Grening said. “A lot of what you’re going to see wasn’t here 10 years ago.”