The next time you pick up a bottle of whiskey from the grocery store, thank the voice on the TV for making such a convincing case for your convenience.
“It gets our state out of the liquor business, strengthens enforcement and provides more funds for vital public services,” the anonymous voice intoned in a costly campaign, heavily financed by Costco, in support of privatized liquor sales.
Though the boozy brawl over the state’s liquor market is more than four years past, a sober analysis shows there are clear winners and losers.
Taking first place in the aftermath of liquor privatization are big retailers, big liquor companies, state coffers and, in some ways, consumers.
“Sales are very, very strong, and it has allowed us to feature local distilleries, just as we have always done with local beer and wine,” said Fred Meyer spokeswoman Melinda Merrill.