Vancouver’s Nautilus Inc. got a lift this week when its Bowflex SelectTech 560 Dumbbells were given the prestigious Red Dot Award for its Best of the Best design.
The SelectTech 560 weights — which are not yet on sale — are “smart dumbbells.” They are programmable and include an interactive digital trainer, building on earlier SelectTech models.
“Our goal … was to revolutionize a product our customers already trusted by incorporating advanced technology to further meet their strength-training needs,” said Nautilus Vice President Tom Moran in a press release Thursday. “This honor shows we’re committed to designing products that deliver results and motivate our customers to live healthy lives.”
The announcement marks the second Vancouver-based company to receive a Red Dot this year. Sigma Design on Wednesday said its Lightspeed Tango Aviation Headset received the accolade as well.