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Sept. 26, 2021

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ZoomInfo acquires data firm RingLead

It’s Vancouver company’s 5th purchase since IPO

By , Columbian Assistant Metro Editor
Published:

ZoomInfo announced on Thursday that it acquired New York-based company RingLead to help with the company’s organization and workflow, according to a ZoomInfo news release.

RingLead is a “comprehensive data quality management tool that automates sales, marketing, and revenue operations throughout the entire customer life cycle,” according to the news release.

RingLead has 71 employees, and the company marks the fifth acquisition from ZoomInfo since its IPO in June of last year. The other bought-out companies include Chorus.ai, Insent.ai, EverString and Clickagy.

“The acquisition of RingLead allows our customers to marry ZoomInfo intelligence with other data sources to create a unified view of their customers and shorten the path from data to engagement,” said Henry Schuck, ZoomInfo founder and CEO. “These are prerequisites for effective, data-driven automation. RingLead helps us take the next step in continuing to build a comprehensive, modern go-to-market platform where data and insights drive intelligent and automated orchestration.”

Steve Vittorioso, communications director for ZoomInfo, wrote in an email that ZoomInfo and RingLead will let companies better utilize data in multiple ways.

“For example, a sales operations manager uses several prospect and customer data sources for the company’s database of leads. A lead comes in but includes just an individual’s name and email, but is missing the company’s name, its location, its industry, and more. With RingLead, the manager can set up rules to automatically verify that the email is correct, and enrich the lead through multiple third-party data providers. This ultimately delivers a full profile of the lead with insights into contact and company attributes like outreach history, office location, budget, staff size, etc.,” he wrote.

The financial details of the acquisition were not disclosed by ZoomInfo.

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