LAS VEGAS — Get your motor runnin’ Vegas, a new festival combining music and car culture is rolling into town.
Set to debut Nov. 3-4 at the Las Vegas Festival Grounds, SEMA Fest will be headlined by Vegas’ own Imagine Dragons, and will also include rockers Incubus, Bush and Third Eye Blind, hip-hoppers Wiz Khalifa and Ludacris, indie popsters AJR, country singer Chase Matthews, singer-songwriter Meg Myers and numerous others.
The fest is put on by the Specialty Equipment Market Association, producers of the SEMA Show, the massive, trade-only automotive event which returns to the Las Vegas Convention Center Oct. 31 to Nov. 3.
In addition to music, SEMA Fest will feature immersive automotive lifestyle events, a consumer marketplace, drifting, motorsports competitions, freestyle motocross and more.